Chandni Unka talks to Chris Twigger, S&U’s PR Director, about his thoughts on PR and if there is such a thing as a typical day.
With the proliferation of online media you could be forgiven for thinking that print is on the wane. In reality, what is actually happening is that printed promotional material, particularly when it is used creatively, is increasingly providing the opportunity to cut through the digital information overload that we are all experiencing.
CIPR recently carried out research into Artificial Intelligence and its effect on PR and wider business. The result is a look at the potential impact of the technological developments on skills in the industry.