Make it snappy! Online audiences don’t have time to read through reams of text. When writing content for online, the main points should be salient within the first few sentences. Make sure your writing is concise and to the point, otherwise readers will quickly lose interest and look elsewhere.
Online reputation management (ORM) is vital in handling your company’s image in a digital world. As people increasingly turn to Google as their first port-of-call when searching for a supplier, any negative reviews or search results can have a harmful effect on how your company is perceived and essentially, your bottom line.
As well as tackling negative reviews, online reputation management can help positive business news and client interactions reach the more popular search results pages.
If you've spied what looks like a bar code that has escaped from a supermarket shelf and wondered what it is doing on a poster, an ad, a piece of marketing literature, or even a lorry as it speeds past you on the motorway, then chances are it’s a QR Code. The QR code, or Quick Response code, is designed to provide a quick and easy link to a website or other online material. By using an app on a smartphone (many are available free of charge) and simply scanning the code, you are instantly taken to the relevant online message. We’ve used one on our own website so that you can easily pick up where we are, store the map in your ‘phone and come and see us as often as you like! We’re increasingly using them for clients, so if you’re interested in seeing how they can work for you, get in touch (via your smartphone or otherwise…)