Client:
Siemens
Brief
To write a challenging, ‘thought-leadership’ article regarding the role of physical security in preventing cyber-crime. Result - a four-page article and cover image in both printed and online versions of a leading, international security magazine.
Client:
Elta Fans
Brief
Issue-lead, PR programme to raise the profile of new energy legislation that will have a significant impact on the building-services industry throughout the UK. Result - extensive coverage (printed and online) in key media, including informative articles and contributions to ongoing debate.
Client:
Siemens
Brief
To ghost-write an article looking at the benefits of an integrated approach to security. Telephone interview with senior representative of Siemens, transcription of conversation and article written. Result - 3 page article and cover image in a leading security industry magazine.
Client:
Interfood
Brief
To generate editorial coverage in the media (printed and online) targeting the major food processing companies for a leading supplier of food processing machinery and ingredients. Result - extensive coverage achieved in every target title, including feature articles, news items on company developments and additions to the product range.
Client:
Ash & Lacy
Brief
To generate coverage in the trade press for a leading manufacturer and distributor of roofing and cladding products. Result - relationships developed with key trade press secured extensive editorial coverage in key print publications as well as online.
Client:
Siemens
Brief
To identify media opportunities in the English-speaking international titles (printed and online) serving the fire safety arena. Research into media available, generating report outlining profile, geographic coverage, circulation breakdown, bounce-rate (online) etc. Result - creation of media plan and coverage secured in all target media.
Client:
Elta
Brief
To develop an integrated media plan for a manufacturer of fans used in commercial projects throughout the world. Liaison with editors to identify PR opportunities for product developments, case studies and feature articles. Result: regular coverage in all target media, including technical articles to establish the company as a fund of knowledge in ventilation technology.