Writing content for an online audience

Make it snappy! 

Online audiences don’t have time to read through reams of text. When writing content for online, the main points should be salient within the first few sentences. Make sure your writing is concise and to the point, otherwise readers will quickly lose interest and look elsewhere.

A useful way to write content that appears less daunting is to break it up using bullet points and short lists. Infographics are also a popular way of conveying complex messages in a friendly format.

Write with SEO in mind Be aware that Google will scan your content for keywords, so tailor it to improve your

  1. online rankings
  2. traffic
  3. reputation

… but avoid keyword ‘stuffing’ at all costs.

Now what?

Your online content is a pleasure to read and you’ve implemented all of your SEO know-how. Now what? You need to establish what you want readers to do: download a brochure, email a member of the sales team or perhaps follow you on social media? Drafting the call to action is essential to a successful piece of online writing.

Practice makes perfect

You’ll soon start to see which types of posts are most popular, as well as learning the most effective time to post. It really is a case of trial and error – don’t be afraid to start posting and see what works best for you.

If you would like any help in writing content for an online audience, don’t hesitate to contact us on info@shawandunderwood.co.uk, call 0121 454 5584 or join the conversation on Twitter, LinkedIn and Google+.