An exemplary stand design for McAlpine at ISH

McAlpine, an independent plumbing manufacturer, took part in ISH the world’s leading trade fair in 2015 and asked Shaw & Underwood to design their exhibition stand. ISH focuses on bathroom experience, building, energy, air-conditioning technology, and renewable energies.

Having a wealth of experience handling other stands overseas, managing a large-scale stand in Frankfurt wasn’t anything that Shaw & Underwood couldn’t handle. Managing Director, Simon Trott supervised the construction in Frankfurt, which was being completely undertaken by the UK contractors at the time.








Two years on and the ISH stand is still being recognised. It has just been featured on Exhibitors Only as an example of how to creatively display products on a stand. Read the whole article here