Chandni Unka talks to Chris Twigger, S&U’s PR Director, about his thoughts on PR and if there is such a thing as a typical day.
Chandni Unka, a University of Wolverhampton graduate, has been interning with us as a PR Account Executive. Here, Chandni gives us her perspective on her experiences during her time at Shaw & Underwood. We’ve been so delighted with Chandni’s performance that she is joining the team as a full-time member of staff.
Shaw & Underwood had managed trade show exhibitions for McAlpine in the UK and Spain and the ISH 2015 stand project was to build on the successes of previous years.
Following a briefing that took place in summer 2014, Shaw & Underwood was made responsible for the design, procurement and manufacture of the stand, tasked with all on-site contractor liaison, supervision and collation of literature assets from the global McAlpine distributor network, booking of hospitality staff and management of on-stand catering. In addition, Shaw & Underwood was responsible for the organisation of an on-stand party on the second evening of the event.
The use of mobile technology has changed significantly in recent years and we hear the claim more and more often that people ‘cannot live’ without their smartphones. Thanks to considerable ongoing technological developments, smartphones have become pocket-sized personal assistants. People increasingly rely on smartphones to record essential information for the day-to-day running of their lives. But what implications do these developments hold for how people consume media?
The Chartered Institution of Public Relations (CIPR), is the official body for PR practitioners. Though it is not essential to be a CIPR member to practice PR, being a part of it demonstrates that practitioners follow an ethical code and strive to continually raise standards in public relations. The new CIPR Manifesto aims to create an open debate ahead of the General Election in May 2015. By looking at seven different areas, the CIPR’s aim is to pick out the challenges that lie within these areas for the next UK government to address. By encouraging an informative and open debate, the CIPR is looking to have a public discussion that would eventually inform a set of policie
In these tough economic times, organisations are under pressure to tighten budgets with each pound that is spent under strict scrutiny. It is no secret that the Communications department and in turn, the PR agency are often the first areas to experience cut-backs. When evaluating out-goings, top-level management might review the spend on PR and deem this an expendable cost - but they tread a dangerous path.